TrackR - formerly Phone Halo Logo

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“Since Noospheric’s involvement with our company, we were able to transform our one product company to a business that can capture investment and become an industry leader.”

Chris Herbert

TrackR (Phone Halo)

How to Find a Lost Phone

trackr-keysHave you ever lost your mobile phone? Your wallet? Your keys? 1 in 5 Americans lose these items at least once a year. It’s a major cost and disruption. TrackR (formerly Phone Halo) aims to resolve this problem with software and tiny Bluetooth devices that prevent loss. It’s one of several products in development that converge mobile devices with the physical world.

The service division creates custom solutions for Fortune 500 companies wishing to benefit from the ubiquitous presence of mobile devices. Noospheric owner, Jacques Habra, acted as interim CEO from June 2009 – November 2010. Along the path of helping to put TrackR (Phone Halo) on the map, Noospheric participated in several key components including branding, marketing communications, investor relations, strategic partnerships, and legal affairs.

The results included winning the DEMOGod coveted award, several investors who ultimately closed deals with PH, strategic partnerships that today remain in effect, and a strengthening of the shared vision for continued development of systems that converge mobile devices with the physical world.

Read the TrackR startup story

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Widget-Camera-iconNoospheric Photo

TrackR (Phone Halo) receives the coveted DEMOGod Award.
Photo Credit: Margaret Silverman


  • Naming, branding, and positioning
  • Strategic partnership relations
  • Legal services coordination
  • Launch plan and online marketing
  • Prep for investor relations

Widget-Video-iconProject Contacts

Christopher Herbert

Christopher Herbert

Chief Technology Officer

Chris focuses energy on technology integration of mobile device software and hardware components.

Christian Smith

Christian Smith

Chief Operating Officer

Christian oversees the entire operational flow of the company from business plan milestones to day to day logistics.