Entrepreneurs and companies engage Noospheric to provide a wide array of consulting. For purposes of simplicity, we breakdown the service offerings as follows; although each partnership takes its own unique form.Phase IPhase IIPhase IIIPhase IVPhase VPhase VI
Brand Identity and Marketing
Successful marketing is a function of well tailored research coupled with clear communication. The identity and purpose of the business must be conveyed in all images and broadcasts of the company. From the logo to the slogan to the ‘voice’ of the company – each aspect must be consistent in the message. Marketing is a function of research and repeated conversation with a potential buying group.
Noospheric has designed over 30 corporate brands that still stand the test of time. Our approach is simple: filter through the noise and simplify the message. The Google tag line is “Organize the world’s information”. These four words are the brand building blocks of the entire multi-billion dollar organization. Google engages thousands of employees and manages hundreds of projects and each venture follows the simple concept of “organizing the world’s information.”
The marketing strategy must be well capitalized and flexible enough to adjust based on market conditions and market research. The ‘soft launch’ is a term used to describe taking a product / service to market for testing purposes. We believe today’s business are in a constant state of ‘soft launch’ always re-examining and re-evaluating what works and where to make important adjustments. The target market makes decisions based on needs, emotions, geographic location, timing, and hundreds of other factors. If your service or product is positioned according to these factors and along the right criteria: customers will buy.
SelfEcho began as a concept to help any individual “know thyself” which Noospheric believes is one life’s most important and meaningful vocations. The initial target market focused on end consumers managing through depression, anxiety, and other cognitive behavioral health conditions. In the first year, Noospheric provided strategic consulting that led to extensive market research and market validation. The data indicated that reaching the consumer target market would require much more significant capital and resources. The SelfEcho management team took Noospheric’s counsel and ‘pivoted’ the focus to reach the clinical psychologists and mental health professionals. Thus, the business model shifted to be business to business instead of the original business to consumer strategy. Along with this pivot, a major shift in branding and market strategy developed. Noospheric led the re-design of the product name from SelfEcho to Mobile Therapy as well as the appropriate re-calibration of public relations, on-line marketing, and conference schedule. Today, Mobile Therapy is in the market place targeting the expert clinicians who are most inclined to create value for the client.